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COVER STORY
Parkland. Schöner Wohnen- Kollektion. Golze
in our business model, and are committed to keeping our goods available for short-notice ordering at all times. Logistics processes have been changing – take drop shipping for example – so you simply need more space to work with maximum efficiency. We are making improvements in our incoming and outgoing goods depart- ments, creating space for quality as- surance and installing additional packing lines. Shipment packages are getting heavier; automation makes everything faster and easi- er, and we are also going to have three additional loading docks. These moves to expand are crucial because we have been essentially bursting at the seams.” Carsten Gähle: “This demonstrates our philosophy of ‘action, not reaction’. The Supply Chain Protection Act has been important to us across all processes for quite some time now.” The majority of our suppliers are already certified, as Ekkehart Golze underscores: “We made sure to integrate corresponding processes years ago, and in par-
allel have narrowed our assortment to ensure our capability to deliver.”
Schöner Wohnen-Kollektion, Joop!, Astra
Walking through the showroom, Ekkehart Golze showed us their new products from li- cense partners Schöner Wohnen-Kollektion and Joop!: “Our in-house product development people are extremely innovative; they enable us to identify emerging trends early on and move in those directions.” Joop! rugs feature myriad variations on the familiar stylised cornflower motif in combination with graphic designs of a restrained nature. All collection products have an elegance in common that bespeaks top qual- ity.
New in the Schöner Wohnen collection are washable hand-woven cottage rugs made of re- cycled cotton; these are available in three sizes and come in four colours. They come in bags specially made for retailers with a window in the packaging and an image of the product us- age setting, and are displayed mounted on the cottage presenter. Suitable for indoor and out- door use, the Parkland model comes in four de- signs with matching single colours in five sizes, and is highly robust and easy to clean.
These are shipped rolled up in boxes bearing images of the indoor and outdoor product use/ placement settings which render their versatile usability immediately clear, out on a terrace
Golze turns 150: Highlights
1873
The company W. Golze is founded in Landsberg (Warthe), east of Berlin
1946
As post-war refugee, Otto Golze re-forms the company in Hameln on the Weser river.
1952
Production starts of coconut floor
mats for cars. The company eventually becomes Germany’s largest car floor mat manufacturer and exclusive supplier to Volkswagen, headquartered in Wolfsburg, for the VW Beetle.
1968
Golze makes a pioneering move as the only German manufacturer to introduce a patented tufting process in production – this ultimately revolu- tionises the coconut floor mat market.
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PHOTOS. GOLZE