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room with XXL digital multimedia board and eight networkable workstations.
In the showroom, the focus is on the rug and mat collections. The concepts for the POS and the corresponding presentation units are shown digitally.
Carsten Gähle: “We are reviewing whether we will continue using print catalogues to present the entire product array, as catalogue informa- tion can become outdated surprisingly quickly. For now we still have the two channels, but using tablets will become standard procedure in the field.” Florian Müller: “Digital printing comes into play here strategically, allowing us to do smaller runs on short notice.”
Golze is certainly in an ongoing process of re- newal, but we are in all cases proceeding with restraint while remaining focused on the indi- vidual needs and requirements of our trading partners as our forefront consideration. Ekke- hart Golze: “We are making changes to make sure that the flow of goods is as smooth as possi- ble, employing contemporary processes, with the aims of optimising purchasing on the one hand and increasing sales to customers on the other.”
Golze has developed a branded system to enhance product presentation for its brick- and-mortar store partners – a system that has proven its effectiveness in boosting turnover. Carsten Gähle: “Of course, we never stand still – the system is continuously optimised as well.”
Digitalisation
Digitalisation is a top priority for CEO Florian Müller, who has been getting to know all of the departments since coming on board the com- pany in October 2022. Müller, who has just re- turned from touring around with the field sales force, believes digitalisation holds major oppor- tunities: “We want to give retailers useful new tools, like QR codes on product packaging and our presenter stands. If a customer in the rugs
section needs assistance but no one on staff is currently available, using his or her smartphone the consumer can call up additional informa- tion and/or an explanatory video. And we are working on a B2B concept with interfaces that enables direct delivery to the retail customer.”
Expanding logistics
To improve goods handling and in general preparation for future needs, Golze is currently investing to expand its warehouse, principally to optimise logistics. Ekkehart Golze: “Political crises come and go, but we believe firmly
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