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COVER STORY
of which includes doormats and bath mats. The portfolio is rounded out by carpet underlays of manufacturer AKO.
Sales Director Carsten Gähle: “We are a partner to retailers worldwide, to whom we provide ma- jor added value. Times change and challenging situations arise from time to time that some- times require modifying the business model. This adaptability has been key to our success, al- lowing us to maintain nearly 100% deliverability over the last few months. Florian Müller is now taking over for Ekkehart Golze as CEO, as part of ongoing succession-related personnel changes.”
Summer. Schöner Wohnen-Kollektion. Golze
Parkland. Schöner Wohnen-Kollektion. Golze
Golze started offering made-to-order products ten years ago, which is now an important busi- ness. As Carsten Gähle explains: “It gives retail- ers a major selling point to talk to customers about: that they can have the carpet they want in precisely the right dimensions for their inte- rior. This really adds value while boosting reve- nue, given the higher price per square metre for custom sizes. The products are cut to size in our factory and finished for delivery in our sewing workshop. A good third of our revenue now de- rives from this segment.” Products of the three brands Schöner Wohnen-Kollektion, Joop! and Astra are available in custom sizes, and fringing is now available for some products.
New showroom
Golze renovated its facilities in Emmerthal in 2022, creating a spacious new 230 sqm show- room with lots of windows for natural light, ena- bling year-round presentation of the company’s continuously changing collections, rather than just by season and at trade fairs. And right next door the company put in a modern conference
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