Page 81 - CH 2-2023 EN

Instagram is an important communication channel, where the brand currently has 400,000 followers.
makes us considerably more agile and effective, and frees us of dependency on expensive stand- ard solutions sold by consultants.”
One thing particularly important to Benuta is us- ing professional image material that shows the carpets with maximum transparency as to how they actually look up close. Adler points out: “The images should give the customer a feeling like they are essentially touching the carpet.” Benuta produces all product images and videos in an in-house photo studio. The photo team and set stylists cooperate closely with product devel- opment to make sure they stay well in tune with the trend-conscious target group. Instagram is an important communication channel, where the brand currently has 400,000 followers.
In 2008 Benuta launched three online shops for the German-speaking DACH countries. Continu- ous improvement efforts, data-driven assort- ment management and systematic marketing (importantly) have turned the company into a market leader in online carpet retailing. Benuta is now active in twelve European countries and enjoys an established brand.
Benuta uses professional image mate- rial that shows the carpets with maximum transparency.
Benuta uses data: statistics and analytics tools that allow real-time monitoring.
The e-commerce carpet merchant with headquarters in Bonn offers more than 20,000 items, maintaining a logistics centre in Dormagen.
CARPET STAR 2023
II / 2023 81
PHOTOS: BENUTA