Page 70 - CH 2-2023 EN

INTERVIEW OF THE MONTH
Interview of the month: Mc Three, Waregem (Belgium)
„Mc Three opens a new chapter“
Now that it is certain that fully integrated Flemish carpet producer Mc Three will remain in family hands, the company is now setting a course for the future after successfully exhibiting at Domotex. In September 2022, Peter Desmet took over as CEO and is now responsible for the company‘s fortunes. Investments are being made in design, personnel, sustainability, new technologies and automation. Having most materials and production steps all in-house makes the manufacturer independent and agile. Carpet Home visited McThree and spoke with CEO Peter Desmet, Design Manager Ophélie Vanhoutte, Product Development and Sustainability Officer Flo Van Tongel and Marketing Officer Yentl Van der Plas.
The rugs in the Origami collection are washable and foldable.
Carpet Home: The completely redesigned Domotex stand was eye-catching: clearly struc- tured, with a focus on trends and styles − and a surprise unveiling of an artist collection. Does the trade fair stand represent the new face of Mc Three ?
Peter Desmet: We wanted to make a statement with our stand, and I think we succeeded, be- cause the feedback from visitors was consist- ently positive. We made it clear that McThree is opening a new chapter, our story continues. This is also reflected in our revised corporate identity with new logo next to the name, which combines carpet weaving and yarn manufac- turing in a circular ornament. The shape – we call it the Family Circle – stands first of all for the family business, but also for our team spir- it and the strong partnerships we want to have with our customers. At the Domotex stand it was certainly unusual not to have all carpets
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PHOTO: MC THREE