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popular Persian pattern on a 65% polypropylene and 35% polyester carpet with a weaving density of nearly 1 million points/sqm.
The 100% polyester Everyday Gemma line oc- cupies the mid-range pricing segment, featuring delicate oriental motifs or vague grid patterns in a charming ‘used’ look. The Everyday Oslo line, made of very soft polyester microfibre, consists of carpets in single colours or with graphic de- signs. The Everyday Morocco line is 70% polypro- pylene and 30% polyester while Everyday Savan- nah is 100% Polyester – both showing modern graphic Berber interpretations. The range also includes thoroughly classic motifs in the Every- day Ziegler product line made of 100% polyester. The weaving densities of these collections range between 220,000 and 350,000 points/sqm.
Brand identity and customer service at the POS
“We’re not just a carpet supplier; we have our own brand DNA,” Jesper Andersen explains, “Thus our slogan ‘Every Rezas tells a story’ – which underscores the superior craftsmanship that defines our high-quality, hand-made goods.
The products for our range are sourced from Afghanistan, India, Nepal, Moldova, Pakistan and Iran among other countries, and are care- fully selected so that each collection expresses its own spirit – as the sum of the expressions of each individual carpet.” Andrea Nemeth adds: “We communicate this to consumers via our website and social media accounts.”
The visual language of the website and the elab- orately produced printed catalogues, which can also be browsed digitally, is correspondingly so- phisticated. The two catalogues for handmade rugs are over 200 pages long, highlighting
Heritage. Everyday. Rezas.
COVER STORY
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Agra. Everyday. Rezas.
EVERYDAY REZAS